Insights and inspiration


The Colourworks blog feed, home to the freshest of everything.

Marketing Indaba 2011 gets hot with HP

02 Jun

Category colourworks

The Colourworks and HP printing team took to this year’s Marketing Indaba armed with hands-on expertise, a colourful stand and espresso on tap, courtesy of Saeco.

Held on the 19th and 20th of May at the CTICC, the Marketing Indaba was a conference and expo focused on bringing the latest marketing trends to light in both a local and an international context. Well-known speakers like Dan Pinch (Atmosphere, +one), Diane Charton (Acceleration Media) and Brett St Clair (Google South Africa) enlightened audiences on how to achieve a good marketing mix by incorporating social media into your existing strategy.

Peter, Donovan, Max and Sam were on hand at the expo to help conference-goers sign up for HP’s revolutionary new Online Print Station service, which allows users to print anytime, anywhere, online. Peter Slater, our esteemed Print Station Manager and all round print-whisperer, said ‘The expo was a huge success for HP. People were really interested in the new online service, and what it has to offer for freelancers and small to medium enterprises.’

Piping hot espressos welcomed the crowds and kept the cold at bay.