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11 Jul

Category colourworks

Many of us have encountered a person whose Facebook status update reads like the list of ingredients found on a potato, the type of person you would leap out of a window to avoid at a party. These types of people update their Facebook status with gems like ‘At Woolworths buying cat food,’ or ‘I am watching the news on SABC 3.’

It’s this type of inane, river of babble that has many deriding social media as a joke not serious enough for ‘a real business’ to entertain. Organisations with sophisticated, high-end products and services are often the most reticent to use social media as they feel that it taints their brand and demotes it to the public arena.

But is this truly the case? Is social media really no more than a vehicle for hollow self-promotion and a medium for the public showcasing of the truly bland? Or is there actually a strong business case for joining the burgeoning interest in marketing over social media platforms?

The bunch of Facebook junkies here at Colourworks (who always have amazing status updates) decided to do a bit of research and see what the figures said. What follows may have even the most hardened social media cynic reconsidering their business’ standpoint:

-Social media accounts for 25% of all time spent online
-$4.3 billion dollars are spent annually in the US alone on social media advertising
-78.6% of consumers have joined a company’s community to get more information on the company
-Entrepreneurs and developers from more than 190 countries build with Facebook Platform
-Facebook is the second biggest website by traffic behind Google and has 650 million users (at time of publication)
-Twitter handles 24 billion search queries a month. This means Twitter is ranked only second to Google as a search engine, which handles about 88 billion search queries a month
-Registered LinkedIn users grew from 55 million at the end of 2009 to 90 million at the end of 2010
-LinkedIn’s membership includes executives from every company listed on the 2010 Fortune 500

Whether your personal sentiments see social media as captivating, or repellant, there’s not much room for denying the business sense in leveraging the right social media platform for your organisation.

If you’re interested in finding out more about how social media can be used to increase your target audience give us a ring on 021–425 0377, or mail nicola@colourworks.co.za

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