6 Steps to Create a Small Business Social Media Stratgey
Social Media has entrenched itself in the 21st century, guys, it’s here to stay. It has become a matter of either jumping on-board the bandwagon or risk being left behind. Especially as a small business. When social media is done correctly, it can be one of the most effective and cost-efficient means to market a business.
We have compiled a list of 6 steps that you can take to develop a social media strategy that can help you achieve your marketing objectives. A core aspect which will determine your success is patience. Becoming a great social media marketer takes time, trial and error and a lot of research.
1. Developing a strategy is to define your goals:
Consider your overall business and marketing goals. Which of these translates to social media marketing? Create both quantitative and qualitative goals. For example, you may want to “increase website traffic from Facebook 30%,” or “increase brand awareness.”
2. Choose the platforms that fit:
It’s obvious that Facebook and Twitter are rocking social media, but if your product or service is visual, you may consider Pinterest or Instagram.
3. Plan both content categories and content types:
If you area PR Consultant, for example, your content categories might include PR tips for small businesses, stories of how big companies handle PR crises in the media and client successes.
Your content types might include links (to your own blog and outside websites, too), infographics, videos of yourself explaining a hot PR topic, or podcasts interviewing happy clients. Your content types may vary by social media platform, as some are more conducive to certain types of content than others.
4. Determine the posting frequency for each social media platform:
Do research for the platforms of interest. Create a plan for how often you will post. Optimal posting times vary from platform to platform. Frequency and timing of Twitter posts won’t necessarily work for Facebook.
5. Create an editorial calendar:
We suggest creating your own in Microsoft Excel . You can set-up the spreadsheet in a way that makes sense for you. Plan a month in advance, and map out when and what you will post each day on which platforms. This will hold you accountable and help you spend less time on a daily basis, as the work is mapped out for you in advance.
6. Determine who will execute the strategy daily:
Do you have time to manage your company’s social media presence in a way that will achieve the goals set? If not, you may need to hire a social media manager.