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Marketing Trends in 2013

04 Mar

Category colourworks

In many industries, trend watching has become an integral part of a sustainable business model. This is due to the consistently evolving technological world in which we live. Countless studies have demonstrated the decrease in the average Product Life Cycle length, causing  grey hair’s for many business owners and brand managers. Products and services are going from introduction phase to decline phase within months. What is trending today will not be trending tomorrow.

In order for brands to adapt their current product or service offering or diversify completely, they are forced to focus on their external environment’s more than ever before. If you are a business owner or brand manager, we have selected our top 5 marketing trends for you to take heed of in 2013.

1. Integrated Branding Strategies:

Creating brand strategies that include elements such as advertising campaigns, staff training, digital media and shareholder relations are an integral part of a holistic branding strategy. Do this to avoid your brand promise being diminished.

2. Brands as Media Houses:

As content is the fuel of social media and other forms of digital engagement, brands that have traditionally stood at arms’ length from the content in their communication, are now becoming their own publishers. Watch this space and get involved in this revolution.

3. Social Engagement. Online and offline:

With the rapid move to digital media, the reality is that people still crave personal engagement rather than virtual. This year, more brands will be building both online and offline social movements.

4. Corporate Social Investment Reporting:

Consumers are becoming more selective when choosing products and services. Consumers don’t just want to hear that your brand has donated x amount to this fund, they want to know exactly how those contributions are making a difference in the lives of others. In 2013, consumers are looking for measurable CSI results and stories.

5. Brand Storytelling: 

Although this took off in 2012, don’t think that it is going to slow down in 2013. Every brand has a story to tell and consumers want to hear it and be apart of it. Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.

We hope that you find the above 5 marketing trends useful and are able to implement them into your own marketing strategy this year. To stay consistently updated with the latest trends in social media, technology and marketing check out One of our favourite websites.