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Emerging Trends in Events Management

04 Jun

Category colourworks

Events management is not for the faint hearted. Gone are the days of distributing flyers, hiring a band and making a list of speakers. Today the boat is constantly being pushed out and you’re expected to keep up. Constantly on their toes and followed closely by a PA, event managers are an integral part in the entertainment industry, especially when it comes to hosting large scale exhibitions, conferences and events.

By taking a look at the latest emerging trends in the events management sector, it’s no surprise that these professionals are rushed off their feet. With an increasingly tech-savvy and highly intelligent audience, event managers have to ensure that the latest technological developments are included at all occasions, while ensuring that mobile apps and social platforms are accessible. Events with hybrid components are also increasingly fashionable, as are those with green elements, a corporate social responsibility and a luxurious feel.

When planning an event, many event organisers choose to source a marketing or advertising agency to voice the client’s brand and pull the small aesthetic details of the event together. This is a vitally important step if the event is to be successful as consumers are constantly aware of the evolvement of style and the technological advancements that have been made. An agency will be able to combine technology and creativity to design a trendy and tech-savvy event.

Another important element to include in an event is interactivity. Event managers have to pull out all the stops to ensure that attendees to the event have a means of interacting with it. This is a great opportunity to show the public how advanced your client is and create a mobile app that enables them to get regular updates, explore the event before attending and even watch a live feed.

Social media is a perfect example of how the public can interact with the event. Create a Facebook, Twitter and Google+ account months in advance of the event launch and start getting involved in public discussions and trends. Run competitions for ticket giveaways, post photographs, videos and make daily updates that create awareness and encourage conversation. Keep the tone upbeat and positive, and make sure to include apps and ticket sale information.

In today’s fast-paced world, it’s incredibly easy to get overwhelmed and lose interest at large scale, crowded events. This is a huge challenge for event organisers and one of the main motivations behind the addition of hybrid components. While the main event might be an expo, it’s important to also incorporate workshops, conferences, an opening evening, competitions, guest speakers, a children’s corner and the option to buy tickets for specific events and days.

Being eco-friendly is undeniably one of the most popular and sustained trends of the 21st century. It’s no longer acceptable to simply recycle paper. Event organisers need to ensure that the building used is LEED-certified, that biodiesel vehicles and biodegradable materials are used and that all food supplied is locally grown and organic. There must also be recycle bins for plastic, paper and glass.

A large scale event is the perfect opportunity to do something positive for your client’s corporate social responsibility. Not only will the public attend the event satisfied with the knowledge that some of the profits made are going towards charity, but the promotion of it will offer good exposure for your client. Donation stations are increasingly popular at events as are talks by charity representatives and auctions in aid of charity.

Lastly, it’s vital to ensure that there is an air of sophistication and luxury at the event. An event organiser will be able to effectively pull the above mentioned elements together to create a successful and fashionable event which offers guests comfort and the feeling of being part of something exclusive. Although things may get manic and keeping up with the latest trends can be quite stressful, pampering guests with clean spaces, comfortable chairs and convenience will ensure the success of your event despite the storm.

The original article was published on Smaak Hospitality,