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The importance of having your own event app.

21 Jul

It seems like there is a new buzz word capturing the ears of those involved in the eventing and conferencing industry – ‘event app’.

Event apps can be a serious weapon to have in your strategic brand experience arsenal, and can add an element to your event that is bound to set it apart from the myriad of other events that your guests will doubtlessly attend throughout the year. Event apps can not only add enormous value to your attendees, but also to your business by eliminating printing costs.

Do the costs out-weigh the benefits?

When it comes down to the nitty-gritty, event apps can end up being expensive and timely ventures to invest in. With an average turnaround time of 4 to 6 weeks and a hefty price tag attached to it, the numbers simply don’t add up. There is no doubt that a large event with 2,000 to 3,000 attendees can warrant the cost of a Mobile App, but large investments for a non-permanent outcome, for what in essence is disposable technology, isn’t smart business.

The bottom line

The ultimate goal should be for your company to have your very own multi-event container that allows you to publish events within a few hours, and ensure that every event that you do has a custom build regardless of the lead-time.
At the end of the day, the driving force behind investing in a mobile app is to improve engagement, and have your consumers leave thinking that the brand you are representing soundly covered all of their bases – which will in turn reflect well on you as the event partner. At Colourworks he have our very own customisable event container that has a sleek and stylish look, is bound to save our clients time and money, and has had a ROI that justifies it unequivocally.

For more information on the event app please contact:
Samantha Fisher in Johannesburg on 011 879 1964
Lexy Dykhouse in Cape Town on 021 447 1045