• Share

We ask key questions concerning the future

The topic of our inaugural Spectrum event was “The Future – Are you in it?” It positioned the discussion around concerns we all have about tomorrow’s world. Craig Wing, acclaimed futurist and business strategist, took us through many future scenarios, which made everyone in the room consider the future of their businesses.

This futuristic event inspired us to take the conversation further. Here are the questions we’re asking about our own futures and the future of our businesses.

Here are 5 future business scenarios we are thinking about:

1. Will apps change the way we do business?

Platform businesses like Facebook and Uber are paving the way for future businesses, reshaping media, energy, telecommunications, academic, gaming and retail industries. Amongst the benefits of this model is access to a central information ecosystem, accessible anytime anywhere.

Publicis Groupe is currently working on Marcel. Marcel is an AI-powered professional assistant, that will connect its 80 000 employees across 200 disciplines in 30 countries. The benefits allow employees to apply to work on any project across the globe, regardless of location. We believe this will change the way advertising agencies operate globally.

2. How do you sell to a robot?

Items of the future won’t be chosen purely on personal taste. Instead, they will be bought based on measurable data such as colour specs, calorie counts, dimensions, weight etc. In this case, partnerships will become more important. A product’s value will be determined by scientific parameters rather than customer decisions. We believe that companies will need focus on partnerships to ensure product sales. Imagine an appliances company partnering with an FMCG company, resulting in preferred suppliers’ products being purchased.

3. How will we stay relevant in the future?

In the future, machines or computer process will replace many human employees. While machines will be able to execute many tasks more efficiently and with better results, they will undoubtedly lack many human qualities. In the future how will we and more importantly our children outcompete robots for jobs? According to Eric Mac:

“The skill set we’re going to need to compete with the smart robot – emotional intelligence; empathy; the ability to think critically, creatively, and innovatively; and to emotionally connect with others so we can effectively collaborate and work in teams–is the antithesis of what we’re teaching our kids.” – Inc.com

4. Will we still have to leave home to attend an event?

We are already starting to seek sanctuary away from the noise of public spaces in favour of a more intimate, personal experience. And the desire for an experience that is beyond our normal lives has led to the huge success of online gaming and virtual worlds. By creating interactive online experiences, your business can host a branded event anywhere and with as many people as possible. This is a quantum leap into a new dimension of customer relationships and connection.

5. Will there still be job titles and 9-to-5s?

Soon you won’t have to stick to one predetermined field of expertise, or have a large portion of the day dedicated to one job. The employee market of the future will require the skills of people known as T-Shaped individuals.

A T-Shaped individual has one area of expertise. This is represented by the vertical line in the letter “T” showing the linear depth of their knowledge in that particular area. They also have expertise in related fields. This breadth of knowledge is represented by the letter T’s horizontal bar.

These individuals excel at micro jobbing, an integrated career opportunity that is growing in popularity. Micro jobbing allows people to earn money doing basic jobs for companies through their cellphones. From traditional job roles and titles toward a more integrated set of skills, imagine the kind of workforce your business will be able build in the future.

The future poses many questions and much uncertainty. But we firmly believe that in the future we will be able decide just how human or how machine we want to be and we should never stop dreaming the impossible because it’s most likely the most probable.