Masters of the brand experience

Brands that add the extra to the ordinary through their brand experiences. Brand experiences matter. Our personal qualities – our way of speaking, image, values – determine our relationship with others and how they respond to us. This is the experience we offer the world. Likewise, how a consumer feels when interacting and engaging with a […] Continue reading
Colour of the year - ultra violet

Colour of the year: The influence of Ultra Violet

We look at the colour of the year and how PANTONE 18-3838 Ultra Violet will influence events and marketing Complex, contemplative, provocative, and thoughtful. All words used to describe this year’s colour of the year – Ultra Violet PANTONE 18-3838. Each year we wait in anticipation for the reveal of the famous colour of the year […] Continue reading
extraordinary brand experiences

Making extraordinary brand experiences

What is a brand experience? Many of us think a brand experience begins and ends with aesthetics – a common misconception. We believe a successful brand experience includes a golden thread woven through all aspects of the brand, building a powerful connection through every touchpoint. “Brand experience is walking the walk and not just talking […] Continue reading