Activations as brand experiences

Activations as brand experiences

A beautifully designed brand identity may grab attention and a well thought-out digital marketing campaign may draw accolades, but brands that offer real-life experiences are the ones that outlive the rest. Our personal qualities, our values, way of expressing ourselves, our image, all of these elements add up to determine our relationship with others. Similarly, […] Continue reading
Colour of the year - ultra violet

Colour of the year: The influence of Ultra Violet

We look at the colour of the year and how PANTONE 18-3838 Ultra Violet will influence events and marketing Complex, contemplative, provocative, and thoughtful. All words used to describe this year’s colour of the year – Ultra Violet PANTONE 18-3838. Each year we wait in anticipation for the reveal of the famous colour of the year […] Continue reading
extraordinary brand experiences

Making extraordinary brand experiences

What is a brand experience? Many of us think a brand experience begins and ends with aesthetics – a common misconception. We believe a successful brand experience includes a golden thread woven through all aspects of the brand, building a powerful connection through every touchpoint. “Brand experience is walking the walk and not just talking […] Continue reading
48 curate - issue 5

48 Curate – Issue 5

In the fifth edition of 48 Curate, Colourworks designer Adele Wallace explores cutting-edge, recyclable and eco-friendly products that support and promote sustainability. Advertising/ WWF Just* packaging “Packaging designed to eliminate packaging” This clever packaging and product are stripped bare and gets straight to the point. Just* packaging uses only 100% natural and biodegradable paper cartons […] Continue reading
How do others see your brand?

How do others see your brand?

The importance of a brand assessment and a few ways you can conduct one. Your brand exists in the mind of your customers and they ultimately determine how your brand is perceived. Therefore, you should keep interacting with your market and industry to assess what you can do to keep your brand ahead. Why brand […] Continue reading
soul food

Soulmate for soul food

A group of dynamic young ladies from Langa High School conceptualised and started a company called Soulmate. In a Highschool Entrepreneurial Society challenge, these ladies were tasked to solve a problem. After critically evaluating various solutions, Soulmate was their solution to a lack of catering equipment for funerals in their community. Soulmate brings catering equipment to […] Continue reading