48 Curate – Issue 6

48 Curate – Issue 06 Welcome to the sixth issue of 48 Curate, curated by Colourworks Art Director, Francois Schlebusch. February 2018 marks the 100-year anniversary of the first time women were granted the right to vote in the UK. We dedicate this issue in celebration of women, with the spotlight on women in design. Campaign […] Continue reading
Colour of the year - ultra violet

Colour of the year: The influence of Ultra Violet

We look at the colour of the year and how PANTONE 18-3838 Ultra Violet will influence events and marketing Complex, contemplative, provocative, and thoughtful. All words used to describe this year’s colour of the year – Ultra Violet PANTONE 18-3838. Each year we wait in anticipation for the reveal of the famous colour of the year […] Continue reading
extraordinary brand experiences

Making extraordinary brand experiences

What is a brand experience? Many of us think a brand experience begins and ends with aesthetics – a common misconception. We believe a successful brand experience includes a golden thread woven through all aspects of the brand, building a powerful connection through every touchpoint. “Brand experience is walking the walk and not just talking […] Continue reading
48 curate - issue 5

48 Curate – Issue 5

In the fifth edition of 48 Curate, Colourworks designer Adele Wallace explores cutting-edge, recyclable and eco-friendly products that support and promote sustainability. Advertising/ WWF Just* packaging “Packaging designed to eliminate packaging” This clever packaging and product are stripped bare and gets straight to the point. Just* packaging uses only 100% natural and biodegradable paper cartons […] Continue reading
soul food

Soulmate for soul food

A group of dynamic young ladies from Langa High School conceptualised and started a company called Soulmate. In a Highschool Entrepreneurial Society challenge, these ladies were tasked to solve a problem. After critically evaluating various solutions, Soulmate was their solution to a lack of catering equipment for funerals in their community. Soulmate brings catering equipment to […] Continue reading
pantone of the year

The Influence of Green: 2017 Pantone Colour of Year

Every year, you can see Pantone’s Colour of the Year predictions in stores, on runways, in art, branding, fabric, interior and design. It is as if the world turns to its colours for clarity and direction. The Colour of the Year doesn’t only influence industries. It is a one-colour snapshot of the world – a […] Continue reading
story telling pixar

22 Rules of Storytelling from Pixar

Every single marketer out there is a storyteller. It’s often overlooked and replaced by terms picked up in business school or seminars, but ultimately a marketer’s job is to tell the brands story. A brand’s narrative is what makes it unique; it engages emotion and most importantly consumers are more receptive to storytelling than they […] Continue reading