soul food

Soulmate for soul food

A group of dynamic young ladies from Langa High School conceptualised and started a company called Soulmate. In a Highschool Entrepreneurial Society challenge, these ladies were tasked to solve a problem. After critically evaluating various solutions, Soulmate was their solution to a lack of catering equipment for funerals in their community. Soulmate brings catering equipment to […] Continue reading
pantone of the year

The Influence of Green: 2017 Pantone Colour of Year

Every year, you can see Pantone’s Colour of the Year predictions in stores, on runways, in art, branding, fabric, interior and design. It is as if the world turns to its colours for clarity and direction. The Colour of the Year doesn’t only influence industries. It is a one-colour snapshot of the world – a […] Continue reading
story telling pixar

22 Rules of Storytelling from Pixar

Every single marketer out there is a storyteller. It’s often overlooked and replaced by terms picked up in business school or seminars, but ultimately a marketer’s job is to tell the brands story. A brand’s narrative is what makes it unique; it engages emotion and most importantly consumers are more receptive to storytelling than they […] Continue reading
most innovative marketing campaigns

Most innovative marketing campaigns (part 1)

Traditional media and social media platforms are incredibly saturated. Potential customers have access to more information today than ever and all with the swipe of a finger. Within this overbearing marketplace of noise getting your message heard is less down to the actual value content than it is the delivery method. The old adage of […] Continue reading
Importance-of-having-an-event-app

The importance of having your own event app

It seems like there is a new buzz word capturing the ears of those involved in the eventing and conferencing industry – ‘event app’. Event apps can be a serious weapon to have in your strategic brand experience arsenal and can add an element to your event that is bound to set it apart from the myriad of […] Continue reading