event trends 2017

On time and on trend

2017’s need-to-know event trends When creating an event experience, you want it to be unforgettable, unique and an experience worth sharing with your friends. But in order for this to happen, you have to get your special event to stand out from the norm. And one of the best ways to do that is to discover current […] Continue reading
ultimate marketing investment is events

Why the ultimate marketing investment is in extraordinary experiences

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Marketing sets out to do one thing: to tell your brand story. We tell this story through various channels but in a world where our audience are constantly […] Continue reading

Venue Review: Embassy Hill

The Forum Company is South Africa’s leading events and conferencing companies. They offer some of the most iconic venues and the exquisite Embassy Hill is the new addition to the Forum Company. This is an upmarket five star rated venue so it is best suited for five star events for blue chip companies as well […] Continue reading

Century City Conference Centre (CCCC): Dynamic, versatile and high-tech

The Century City Conference Centre (CCCC) is exactly what Cape Town has been waiting for.  This new swanky venue has definitely got the events industry buzzing.  Finally, a venue that can host up to 1200 delegates comfortably across 19 different venues and is the ideal location for a variety of events, from corporate conferences, product […] Continue reading

Event surveys: important or expendable?

Events exist to offer consumers an experience that no classical form of marketing can – an inclusive encounter. But what happens once the event finishes? Do we just pack up our bags and go home, bidding our attendees goodbye and hoping that we succeeded in offering them a memorable experience? The answer quite simply is […] Continue reading

6 essential post-event pointers

After months of hard work, preparation, running around, fun and stress, your event is finally over. The last guest has left the venue, and you can finally sit down and relax. Wrong! It’s time to gather feedback, evaluate what worked, measure your return on investment, and create excitement and improvement for the next event. We […] Continue reading

Venue Review: Bennett Street

Venue Name:  Bennett Street – Cape Town’s Premier Events Venue Short Description:  Bennett Street is managed by the award winning GOLD Restaurant. This versatile multi-level space provides the perfect platform to host a wide range of diverse events. Bennett Street comes standard with a fully functioning PA & lighting system, screens, projectors as well as a well-stocked […] Continue reading

4 tips to pull off a memorable business cocktail event

Whether courting new investors, wooing potential clients, or raising funds for a local charity, nothing gets results like an elegant evening of cocktails and good company. A well-organised business cocktail party gives your guests the chance to mingle with like-minded individuals and talk business, all whilst enjoying an afternoon or evening of delicious drinks and […] Continue reading