48 Curate – Issue 6

48 Curate – Issue 06 Welcome to the sixth issue of 48 Curate, curated by Colourworks Art Director, Francois Schlebusch. February 2018 marks the 100-year anniversary of the first time women were granted the right to vote in the UK. We dedicate this issue in celebration of women, with the spotlight on women in design. Campaign […] Continue reading

Masters of the brand experience

Brands that add the extra to the ordinary through their brand experiences. Brand experiences matter. Our personal qualities – our way of speaking, image, values – determine our relationship with others and how they respond to us. This is the experience we offer the world. Likewise, how a consumer feels when interacting and engaging with a […] Continue reading
extraordinary brand experiences

Making extraordinary brand experiences

What is a brand experience? Many of us think a brand experience begins and ends with aesthetics – a common misconception. We believe a successful brand experience includes a golden thread woven through all aspects of the brand, building a powerful connection through every touchpoint. “Brand experience is walking the walk and not just talking […] Continue reading
48 curate - issue 5

48 Curate – Issue 5

In the fifth edition of 48 Curate, Colourworks designer Adele Wallace explores cutting-edge, recyclable and eco-friendly products that support and promote sustainability. Advertising/ WWF Just* packaging “Packaging designed to eliminate packaging” This clever packaging and product are stripped bare and gets straight to the point. Just* packaging uses only 100% natural and biodegradable paper cartons […] Continue reading
Innovation insight: Future of retail

Innovation insight: Shopping of the future

In this edition of Innovation insight, our Marketing Manager, Cara-Ann Potgieter, takes a look at Tommy Hilfiger’s digital showroom to highlight innovation within retail and how merging physical and digital shopping experiences create an opportunity for growth and increased customer engagement. When it comes to retail, the future is now: digital car showrooms, simulated test […] Continue reading
Intrepreneurship

Intrepreneurship – Leading from within the business

Fostering a culture of intrepreneurship. How enterprising individuals can encourage company-wide innovation. Anyone can be an entrepreneur. It’s not an elite set of skills reserved for CEOs, sole proprietors and those with top management positions. Individuals within a company that have entrepreneurial qualities, such as being able to take initiative, cultivate ideas and drive the […] Continue reading
Brainstorm

Brainstorming – the best way to find a big idea

5 reasons why brainstorming is extraordinary The Colourworks team have just received an exciting brief. The team assigned to the task want to maximise their idea generation, and they decide to ask a few more extraordinary minds to join them in their quest for a big idea. They set up a meeting to share thoughts […] Continue reading
48 Curate 03

48 Curate – Issue 3

48 Curate – Issue 03 In the third edition of 48 Curate, Colourworks Copywriter Ameer Saban shares some highlights from the world of creativity and design. This time, we focus on today’s innovations that are giving us a glimpse into tomorrow’s world. Technology / 8K viewing? Already?! The Dell UltraSharp UP3218K display is the first […] Continue reading