video marketing

Why you need video

7 Reasons why video should be part of your marketing strategy Marketing is all about telling your brand story, and intriguing audiences to join the narrative. Companies spend millions of Rands to showcase their brand, its journey and to connect with your customers in captivating ways. One of the best ways to tell your brand’s […] Continue reading
soul food

Soulmate for soul food

A group of dynamic young ladies from Langa High School conceptualised and started a company called Soulmate. In a Highschool Entrepreneurial Society challenge, these ladies were tasked to solve a problem. After critically evaluating various solutions, Soulmate was their solution to a lack of catering equipment for funerals in their community. Soulmate brings catering equipment to […] Continue reading
career-finding-the-right-people

Finding your people

The success of your business depends on the quality of people on your team. The right team is critical for business growth. New hires will have to commit to the company’s vision, values and why. Set up a recruitment process that will make sure the person fits. When employing someone, it’s important to look for the same […] Continue reading
How to keep your dream team

How to keep your dream team

5 Reasons your top talent will stay Every person has their own unique talents and strengths. Talent builds company performance once the individual is placed in a space where his talent can flourish. The challenge is not to keep your talented employees from quitting, it’s to create a culture where they would stay. People are […] Continue reading
Most innovative marketing campaigns

The most innovative marketing campaigns (part 2)

How does a grain of sand in the desert stand out from all the rest? Memorable marketing can help. The key to a successful marketing campaign isn’t necessarily the quality of your content. Sure, it has to be relevant, captivating and absolutely extraordinary. But all of this is redundant if your campaign isn’t memorable. It […] Continue reading
the power of brand authenticity

The power of brand authenticity

In the modern marketplace, the meaning of your brand lies in the mind of the customer. Sure, customers will always consider price, quality and convenience when making purchasing decisions. But now they also take into account what a brand stands for before they decide to buy. Therefore, in order to build a sustainable and marketable […] Continue reading
print production tips

Production tips to bring out the best in your business

We take a look at the hallmarks of an extraordinary production department. The success of a campaign relies heavily on a well-run print production department. They’re the team responsible for turning the client’s vision and the business creative efforts into finished products. At the heart of this process lies the print production manager. They must […] Continue reading