video marketing

Why you need video

7 Reasons why video should be part of your marketing strategy Marketing is all about telling your brand story, and intriguing audiences to join the narrative. Companies spend millions of Rands to showcase their brand, its journey and to connect with your customers in captivating ways. One of the best ways to tell your brand’s […] Continue reading
Most innovative marketing campaigns

The most innovative marketing campaigns (part 2)

How does a grain of sand in the desert stand out from all the rest? Memorable marketing can help. The key to a successful marketing campaign isn’t necessarily the quality of your content. Sure, it has to be relevant, captivating and absolutely extraordinary. But all of this is redundant if your campaign isn’t memorable. It […] Continue reading
most innovative marketing campaigns

Most innovative marketing campaigns (part 1)

Traditional media and social media platforms are incredibly saturated. Potential customers have access to more information today than ever and all with the swipe of a finger. Within this overbearing marketplace of noise getting your message heard is less down to the actual value content than it is the delivery method. The old adage of […] Continue reading
choosing youtube

Choosing YouTube

Choosing YouTube as a communication channel. YouTube is owned by Google whose commercial interests lie in driving PPC revenue. However, it’s also the second most popular search engine in the world and therefore a great way to find your video online. As with SEO itself, there are several factors you can optimise that will determine where in the […] Continue reading
Top 5 ted talks

Top 5 all-time TED Talks

TED talks are short form videos from some of the most intelligent and engaging speakers on the planet. Originally they only covered the topics of Technology, Entertainment and Design (TED), but now a TED talk can cover virtually any topic that resonates with potential viewers. With well over a billion views, there is no doubt to the […] Continue reading