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From strategic brand experiences to creative marketing, Colourworks is dedicated to meeting our clients’ business needs, solving marketing challenges and ensuring that brands receive a return on event or marketing investment.

First Technology

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The Challenge

To conceptualise a sales incentive campaign that will motivate and inspire sales staff to drive their sales, achieve and perform. The sales incentive must create hype and excitement so that staff will want to participate.

The Solution

To reward excellence, boost sales and encourage pro-activity, Colourworks conceptualises campaign themes and ideas for the year ahead. The themes speak of achievement, performance and ambition; all qualities that First Technology hopes these campaigns will stimulate.

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At the end of the campaign the winner is announced and the new destination is revealed.

The Results

Through rewarding excellence, staff are engaged and motivated to excel.

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