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From strategic brand experiences to creative marketing, Colourworks is dedicated to meeting our clients’ business needs, solving marketing challenges and ensuring that brands receive a return on event or marketing investment.

Old Mutual Corporate

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The Challenge

How do you plan and execute a multi-national conference in 5 major cities ensuring it is streamlined and consistently executed in every location?

The Solution

Our expert event management system, experience and understanding of our client’s event objectives from the get go ensures we are able to deliver a strategic brand experience, leaving our clients free to focus on what really matters to them – their stakeholders and guests.

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The annual Old Mutual Investment Roadshow offers guests invaluable insight into thought-provoking investment related topics and knowledge, shared by industry experts and inspirational leaders.

The purpose of this national event is to illustrated Old Mutual’s vast investment capabilities and consistent track record. Instead of telling their audience this, Old Mutual wanted to show them by demonstrating their high performance and bringing it to the forefront as their key differentiator.

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Colourworks handled various aspects of the roadshow, including invitations and RSVP’, creative rollout and event management.

Each of the events were tailored to suit the region and its clients whilst still maintaining a consistent high-quality brand experience.

We measured the success of the event through the level of client engagement as well as by the feedback that we received on Old Mutual’s behalf, thereafter.

The level of success for Old Mutual was measured by the increased trust that their clients had in Old Mutual’s investment offering.

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Remaining aligned with Old Mutual’s brand guidelines and specific project requirements, we assisted in positioning them as a brand that not only cares about being the best in the industry, but also about establishing strong, lasting relationships with their clients.

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