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From strategic brand experiences to creative marketing, Colourworks is dedicated to meeting our clients’ business needs, solving marketing challenges and ensuring that brands receive a return on event or marketing investment.

Old Mutual Two Oceans Marathon

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The Challenge

As the Old Mutual Two Oceans Marathon has grown year on year and become Africa’s biggest race, our client wanted to elevate the event to the next level. This meant that it was our responsibility to transform the Old Mutual Two Oceans Marathon from just a race, to a brand experience that spectators and runners could enjoy too.

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Our Solution

Each year we create an impactful campaign that ties into the brand’s core values whilst remaining current and distinctive. In 2014, we leveraged the campaign of Cape Town being the World Design Capital and the location for the world’s most beautiful event.

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