Old Mutual Two Oceans Marathon
As the Old Mutual Two Oceans Marathon has grown year on year and become Africa’s biggest race, our client wanted to elevate the event to the next level. This meant that it was our responsibility to transform the Old Mutual Two Oceans Marathon from just a race, to a brand experience that spectators and runners could enjoy too.
Each year we create an impactful campaign that ties into the brand’s core values whilst remaining current and distinctive. In 2014, we leveraged the campaign of Cape Town being the World Design Capital and the location for the world’s most beautiful event.