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From strategic brand experiences to creative marketing, Colourworks is dedicated to meeting our clients’ business needs, solving marketing challenges and ensuring that brands receive a return on event or marketing investment.

Old Mutual

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The Challenge

Old Mutual Corporate needed a game changing way to engage with their clients and potential clients, and to ensure their position as an industry-leader and expert within the South African market.

The solution needed to be highly targeted, exclusive and something that would generate brand trust and credibility.

The Solution

We created a series of nationwide thought-leadership events where guests could enjoy an exclusive dining experience in some of South Africa’s finest establishments. But that was only the first step.

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We understand that constant conversation around important issues is key to progressing the South African economy and so we proposed controversial topics and big issues and invited international and local speakers to share their views and wisdom with Old Mutual’s guests.

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