One throat to throttle

get in touch

From strategic brand experiences to creative marketing, Colourworks is dedicated to meeting our clients’ business needs, solving marketing challenges and ensuring that brands receive a return on event or marketing investment.

Quorn

quorn-01

The Challenge

Introduce Quorn, an unknown, meat free, soy free, mycoprotein, food product from the UK into the South African market.

The best way to do this

Educate consumers through an aligned and targeted print, online, broadcast and social media campaign, with special focus on select food influencers and chefs who were impressed with the product.

quorn-04
quorn-05
quorn-06
quorn-07
quorn-08
quorn-09

The Result

The event and campaign served as an excellent platform from which to launch this new food source into the minds, and trolleys, of South Africans.

quorn-12
quorn-13
quorn-14
Back