How do you position a brand within the context of a big international event, align it with the theme and show guests a unique brand experience?
We created opportunities for the delegates at the Mining Indaba to engage with the TOTAL brand and connect with each other through the ReFuel Lounge, exhibition stand, social media and exclusive gala cocktail evening.
RFID registration technology seamlessly captured contact information from guests and allowed them access to the ReFuel Lounge.
The smallest details were considered, making sure guests experienced the TOTAL brand as reliable and dynamic.
Colourworks took care of various aspects of TOTAL’s presence at the Indaba, including hosting TOTAL staff during their stay. Our meticulous team managed guests’ schedules, room drops, and itineraries, making sure they were treated to Cape Town’s best hotels and dining experiences.
Never forget the fizz
At the Gold Standard Exclusive Cocktail Evening, every detail reflected the Gold Standard, from elegant décor to branded gifts, and star-studded entertainment to delectable refreshments resulting in a strategic brand experience.
Begin with the end in mind
The African Mining Indaba was a success for TOTAL’s brand visibility, new and established business connections and awareness of their Mining Solutions products.
TOTAL’s participation in significant parts of the Indaba meant that their brand became synonymous with growth in the African mining industry.