Old Mutual Corporate

Wisdom Forum

Challenge

Our challenge was to create an annual event to position Old Mutual Corporate, the business-to-business solutions segment within Old Mutual South Africa, as an industry leader. The key focus was to engage with clients and emphasise the brand messages of Wisdom and “Do Great Things”.

Big idea

We created the Old Mutual Corporate Wisdom Forum, an open platform that offers guests the opportunity to engage with international and local experts on thought provoking issues. Guests are encouraged to express their opinions and share their own wisdom in a lively open floor debate.

Actions

Each year we create a unique experience with a topical theme, local and international speaker line up, custom event branding, five star venue and celebrity chef. The theme acts as the golden thread linking each touchpoint and ensuring that the event stays relevant to the South African market.

Results

We have managed the event, which is now broadcast by CNBC, since its inception in 2013. We continue to build on our first-hand experience and implement guest feedback to create an ever more meaningful event, year-on-year.

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Have a project in mind?

Email Peter
  • Cape Town: 021 447 1045
  • EXT: 225