extraordinary brand experiences

Making extraordinary brand experiences

What is a brand experience? Many of us think a brand experience begins and ends with aesthetics – a common misconception. We believe a successful brand experience includes a golden thread woven through all aspects of the brand, building a powerful connection through every touchpoint. “Brand experience is walking the walk and not just talking […] Continue reading
48 curate - issue 5

48 Curate – Issue 5

In the fifth edition of 48 Curate, Colourworks designer Adele Wallace explores cutting-edge, recyclable and eco-friendly products that support and promote sustainability. Advertising/ WWF Just* packaging “Packaging designed to eliminate packaging” This clever packaging and product are stripped bare and gets straight to the point. Just* packaging uses only 100% natural and biodegradable paper cartons […] Continue reading
pantone of the year

The Influence of Green: 2017 Pantone Colour of Year

Every year, you can see Pantone’s Colour of the Year predictions in stores, on runways, in art, branding, fabric, interior and design. It is as if the world turns to its colours for clarity and direction. The Colour of the Year doesn’t only influence industries. It is a one-colour snapshot of the world – a […] Continue reading
choosing youtube

Choosing YouTube

Choosing YouTube as a communication channel. YouTube is owned by Google whose commercial interests lie in driving PPC revenue. However, it’s also the second most popular search engine in the world and therefore a great way to find your video online. As with SEO itself, there are several factors you can optimise that will determine where in the […] Continue reading