Brainstorm

Brainstorming – the best way to find a big idea

5 reasons why brainstorming is extraordinary The Colourworks team have just received an exciting brief. The team assigned to the task want to maximise their idea generation, and they decide to ask a few more extraordinary minds to join them in their quest for a big idea. They set up a meeting to share thoughts […] Continue reading
9 powerful female campaigns

9 Powerful female campaigns

Women’s Day is a special day to recognise and celebrate the achievements of women. It’s a day where we showcase the courage and strength with which women have overcome tremendous obstacles, barriers and issues throughout history. We looked at 9 recent global marketing campaigns containing powerful messages about women, and how this messaging promotes and […] Continue reading
video marketing

Why you need video

7 Reasons why video should be part of your marketing strategy Marketing is all about telling your brand story, and intriguing audiences to join the narrative. Companies spend millions of Rands to showcase their brand, its journey and to connect with your customers in captivating ways. One of the best ways to tell your brand’s […] Continue reading
soul food

Soulmate for soul food

A group of dynamic young ladies from Langa High School conceptualised and started a company called Soulmate. In a Highschool Entrepreneurial Society challenge, these ladies were tasked to solve a problem. After critically evaluating various solutions, Soulmate was their solution to a lack of catering equipment for funerals in their community. Soulmate brings catering equipment to […] Continue reading
Most innovative marketing campaigns

The most innovative marketing campaigns (part 2)

How does a grain of sand in the desert stand out from all the rest? Memorable marketing can help. The key to a successful marketing campaign isn’t necessarily the quality of your content. Sure, it has to be relevant, captivating and absolutely extraordinary. But all of this is redundant if your campaign isn’t memorable. It […] Continue reading
New-thinking-internal-communications

New thinking requires a robust internal communications strategy

7 ways you can strengthen your internal communications in a modern world. Your business markets itself by communicating with the outside world. However, an often overlooked way of boosting your business performance and culture is to implement a solid internal communications strategy. To create a strong organisation, with a unified workforce, you need a quality two-way internal […] Continue reading
ultimate marketing investment is events

Why the ultimate marketing investment is in extraordinary experiences

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Marketing sets out to do one thing: to tell your brand story. We tell this story through various channels but in a world where our audience are constantly […] Continue reading
story telling pixar

22 Rules of Storytelling from Pixar

Every single marketer out there is a storyteller. It’s often overlooked and replaced by terms picked up in business school or seminars, but ultimately a marketer’s job is to tell the brands story. A brand’s narrative is what makes it unique; it engages emotion and most importantly consumers are more receptive to storytelling than they […] Continue reading
most innovative marketing campaigns

Most innovative marketing campaigns (part 1)

Traditional media and social media platforms are incredibly saturated. Potential customers have access to more information today than ever and all with the swipe of a finger. Within this overbearing marketplace of noise getting your message heard is less down to the actual value content than it is the delivery method. The old adage of […] Continue reading