Event surveys: important or expendable?

Events exist to offer consumers an experience that no classical form of marketing can – an inclusive encounter. But what happens once the event finishes? Do we just pack up our bags and go home? Do we just hope that we succeeded in offering them a memorable experience? The answer quite simply is no. We […] Continue reading
Event App

The importance of having your own event app

It seems like there is a new buzz word capturing the ears of those involved in the eventing and conferencing industry – ‘event app’. Event apps can be a serious weapon to have in your strategic brand experience arsenal. Add an element to your event that is bound to set it apart from the myriad of other events […] Continue reading