video marketing

Why you need video

7 Reasons why video should be part of your marketing strategy Marketing is all about telling your brand story, and intriguing audiences to join the narrative. Companies spend millions of Rands to showcase their brand, its journey and to connect with your customers in captivating ways. One of the best ways to tell your brand’s […] Continue reading
choosing youtube

Choosing YouTube

Choosing YouTube as a communication channel. YouTube is owned by Google whose commercial interests lie in driving PPC revenue. However, it’s also the second most popular search engine in the world and therefore a great way to find your video online. As with SEO itself, there are several factors you can optimise that will determine where in the […] Continue reading